automotive   •    dealer portal    •    internal communications   •     OutSystems
BMW Portugal is the local subsidiary of the BMW Group, one of the world’s leading premium automotive manufacturers. Operating across a network of employees and dealerships throughout Portugal, the company relies on fast, consistent access to information to keep its internal operations and dealer relationships running smoothly.
Axians designed and delivered a dealer portal solution that centralized communication and document management across BMW Portugal’s employees and dealership network – replacing an outdated, unsupported platform with a modern, responsive, and role-based solution.
Challenge
| Outdated and unsupported platform
BMW Portugal relied on SharePoint 2007, an unsupported platform that posed security risks, limited system maintenance, and prevented the adoption of new features.
| Inefficient navigation and accessibility
The existing platform lacked mobile access and offered a poor navigation experience, making it difficult for users to find and work with documents across devices.
| Fragmented communication channels
Internal and external communication operated through separate tools, causing errors and inefficiencies in the flow of information between employees and dealerships.
| Overwhelming volume of information
Thousands of documents needed to be migrated to the new system, with data integrity and uninterrupted access to be maintained throughout the transition.
Results
| 874 users onboarded in the first month
The portal demonstrated immediate and widespread adoption across employees and dealerships
| Unified communication across employees and dealerships
A single, consistent source of information replaced fragmented tools, reducing errors and improving productivity.
| Faster and more reliable document retrieval
A metadata-based search and navigation system eliminated the information loss endemic to the previous platform.
Solution
Using a Design Thinking approach, through interviews and workshops with multiple BMW Portugal user groups, Axians defined the MVP backlog and roadmap for the dealer portal before a single line of code was written.
The solution was built to serve two distinct user groups… Read the full solution. Download the full case study.
Internal and External Communication is key for success. The Info Portal brought a new dimension in our communication process.
In a natural way users adopted this solution effortlessly and improved their productivity, enabling the embracing of more challenges.”
Jorge Branco, IT Manager at BMW Portugal
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